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The Adventure of Little Cube Sugar

nescafe-cover

This is a proposal for a video advertisement competition.

The theme of the advertisement is "To be Brave", I choose to do it like to "dare to be yourself". The role of this story is a naughty cube sugar, he thinks he is more than just drop into the coffee, he wants to travel around the world. During his travel, he finds a lot of things of similar shapes with him, and each of them can solve a problem, our cube sugar thinks he can also do these things. However, he cannot be competent with any of this. At last , he understands that he belongs to the coffee, he can make the coffee perfect, then he drops into the coffee without hesitation.

这是一个广告比赛的提案。

广告的主题是“活出敢性”,我选择的切入点是敢做自己。故事讲述了一个调皮的小方糖,他觉得自己不能只落入咖啡,他要去环游世界,在一路上,他看到了跟自己形状差不多的物品,能发挥很大的作用,他觉得自己也可以,但直到四处碰壁,被人嫌弃,他才发现自己在咖啡里的作用最大,有了他的咖啡才能更完美,他找到了自己的定位,勇敢地跳进了咖啡杯。

Client:

Nescafe

Date:

Apr 23, 2013

Task:

Video Advertisement & Handmade pop-up book